Brasilidea is a Brazilian company founded by Roberto Guimarães, speaker, expert in innovation and creativity for business.

In the middle of 2010, Roberto came to my company looking for a designer to create naming, branding, graphic and web design for his new company. The first step was find a name capable to represent all his ideology and original as well. After some studies and researches, we found the name: Brasilidea (a mix of Brazil, Brasilia and Idea).

Finished the naming step, the next was create the branding. In the briefing meeting, Roberto said me: "develop a brand with the face of Brazil, with the colors of Brazil, from deconstruction to reconstruction, remember that forests, which haslike the macaws and also has a feminine touch and strength".

With those words in mind, I started the process to create Brasilidea logo. Then, when I presented my idea to him, he declared: "When I saw just what he did, I was astonished, he had achieved."

After that, I created business cards, posters, banners, site and many others graphic materials. I'm still creating and I think I will keep for a long time in the future.

Brasilidea was a wonderful challenge project since the beginning and It is a honor create to someone so inquisitive, in a good way.